Today, we’re talking with Athan Didaskalou, the co-founder of July, Australia's most stylish luggage brand and a serious global contender in the travel space. Athan’s journey is nothing short of inspiring—from working in agencies and running a coffee business to shaking up the luggage industry with sleek design, direct-to-consumer innovation, and a serious ambition to take on the big players.

In this episode, we’ll unpack his obsession with design, his global expansion plans, and how he’s managed to build a brand people genuinely get excited about. Plus, we might just hear about some wild ideas that didn’t quite make the cut.