What do we mean by “military-grade psychological weapons” - and how do we build a deterrent to preserve democracy.

Corporations and employers have found all-new ways to colonize our identities - some are embracing and incentivizing the “employee influencer” trend, while some companies are taking measures to prevent as much digital expression related to the workplace as possible.

Hear me out...

Let’s be frank - media platforms have earned our mistrust. As they scramble to mitigate the damage they’ve done to society, there are things we, the people, can do to take charge of the situation in a productive way.

What exactly is Parler, and why did I see the deplatforming scandal coming a mile away?

Could we have predicted the election results better using social media metrics instead of traditional polls? I break down the Facebook adpend and impressions between Republicans and Democrats in various battleground states in this video - and put the theory to the test.

What's up with Parler? For some, it's the newest bastion of free speech, where they ostensibly feel safe. For the rest of us, it's a deadly social experiment, ripe for scandal and violence.

The election has caused a new wave of migrations to the platform (which has about 3 million accounts) - and it's topped the app charts and landed squarely in the middle of an ongoing and heated debate about digital censorship.

Here's why you should care.

News Items referenced in video:

✨Facebook, Eventbrite shut down "March for Trump" event pages: [https://www.foxbusiness.com/technology/facebook-eventbrite-shut-down-march-for-trump-event-pages]

✨ ‘Stop the Steal’ supporters, restrained by Facebook, turn to Parler to peddle false election claims: [https://www.washingtonpost.com/technology/2020/11/10/facebook-parler-election-claims/]

✨Fact-Checked on Facebook and Twitter, Conservatives switch their Apps: [https://www.nytimes.com/2020/11/11/technology/facebook-twitter-parler-rumble-newsmax-conservatives-apps.html]

✨Facebook extends political ad ban another month as Trump refuses to concede: [https://www.theverge.com/2020/11/11/21560969/facebook-political-ad-ban-extended-trump-2020-election-concede-misinformation]

✨Trump's vote fraud claims go viral on social media despite curbs: [https://www.theguardian.com/us-news/2020/nov/10/trumps-vote-claims-go-viral-on-social-media-despite-curbs]

Lots of bad takes abound about Spotify, but there’s no going back to the record label gatekept music industry. Spotify is actually the best thing to happen to the music industry in most of our lifetimes.

I cover the nuts and bolts of meme culture development and use examples like Eric Swalwell (#fartgate), Kevin Hart, and Donald Trump to explain how to “Lean Into the Meme”, the conversation that happens with your brand/persona and PR considerations, and the challenges of implementing meme culture development in organizations. Yeah - in 10 minutes. 😉✨ Enjoy, feedback and discussion always welcome. Find me on social media!

Former neuroscience researcher-turned-social media marketing maven Sarah Marilyn shares her TikTok hot-take as it relates to the human brain and American supremacy.