In this raw and honest episode of iGaming Real Talk, Alessandro Valente, Chairman of BiS SiGMA South America, shares his journey in the Brazilian market from pre-regulation days to the current regulated landscape.He discusses the extremely high licensing and compliance costs pushing players toward illegal sites (with over 25,000 blocked in just one year), massive changes in market volumes since 2006, the impact of heavy marketing spends and sponsorships, player protection efforts, addiction comparisons to tobacco/alcohol, and why the industry deserves more freedom now.Alessandro opens up about real failures including the collapse of his affiliate company Influx Media after a major client exit and commission cuts, his mindset on handling failure ("I'm not afraid of failure, I'm afraid of not being able to cope"), and how BiS SiGMA South America became the go-to event for serious business in Sao Paulo (with the fun and parties in Rio).Key highlights:- Brazilian market evolution from 1,000 players/month being huge to today's massive scale- Why comparing gambling to tobacco is wrong- The black market risks when regulations get too tight- The origin story of Brazilian iGaming Summit (BiS) and its merger with SiGMAIf you're in iGaming, especially interested in Brazil's regulated market, events, affiliates, or resilience in business, this episode is packed with unfiltered insights.------Brought to you by1) My Gaming LicenseLicensing, company setup, banking, and payment solutions for iGaming operators across multiple jurisdictions. https://www.mygaminglicense.com2) 9th Street MediaFull-service organic social media powerhouse for iGaming operators. https://www.9thstreet.media--- 🎙️ Hosted by Surya Palli Follow on LinkedIn: https://www.linkedin.com/in/maneshpalli/For podcast sponsorship & collabs: [email protected] 🔔 Do Like & Subscribe for more unfiltered iGaming conversations.Comment below: What surprised you most from this episode? -----#igaming #bigsigma #igamingrealtalk