This post is also available in: Español (Spanish)Contxto – Brazilian developer ICX Labs has showcased how its interactive mirror can improve the customer experience in some São Paulo-based retailers.

Its CEO and co-founder, Fábio Avelar believes that as virtual reality grows in importance, so shall ICX Labs’ offerings.

With these shopping struggles in mind, Fabio Avelar and co-founder Renata Maximiano created ICX Labs to develop better purchasing experiences.

These same nifty features are also available in a store’s fitting room where the interactive mirror is equipped.

Mirror, mirror on the wall who’s the most innovative of them all? | To read full story, visit https://startuparound.com/read/1577467808.4103994/Brazilian-ICX-Labs-offers-interactive-mirror-for-better-shopping-experiences?ref=audio_experience