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Likes and followers are great, but are they actually bringing customers through your door?
On this episode of BREAD — Business. Revenue. Entrepreneurship. Access. Development., host Gail E. Lynch sits down with Marilu Ciabattoni, founder of Gingerbrand Haus, to talk about building a marketing business, finding clients and helping entrepreneurs turn their brand visibility into real business results.
From an unexpected career change to launching her own agency, Marilu shares her entrepreneurial journey and the lessons she's learned along the way.
We explore the questions many small-business owners are asking: Do you really need to be on every social media platform? How much should you spend on marketing? What's the difference between getting attention and generating revenue? And how do you know whether your marketing is actually working?
We also discuss the importance of mentorship, building business relationships and knowing when it's time to stop doing everything yourself.
Whether you're launching a business, trying to attract more customers or wondering where your next marketing dollar should go, this conversation is for you.
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From creating music and performing with the SOUL FULL Band to navigating community resources, funding and opportunities, this conversation explores perseverance, entrepreneurship and the challenges independent artists face in Toronto.
We also ask an important question: What can the City of Toronto do to better support artists and help them build sustainable careers?
Real Stories. Real People. Toronto.
BREAD is LIFE!
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Empanadas, family recipes and knowledge passed through generations. Gail E. Lynch speaks with the entrepreneur behind Garcia Eats, Ines Garcia about learning to make empanadas from her mother in Ecuador and teaching those same skills to her own children.
Discover her vegetable, beef, chicken and shrimp empanadas, and find Garcia Eats at 585 Dundas Street East during Nuit Blanche this week.
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
BREAD - Episode 1
From the publisher's feed
BREAD — Executive Summary
Business. Revenue. Entrepreneurship. Access. Development.
BREAD is a 30-minute weekly business radio program hosted by…
Rooted in Toronto, BREAD creates conversations about entrepreneurship, small business and economic opportunity, highlighting the people building businesses and the institutions that influence whether those businesses can succeed.
The program goes beyond traditional entrepreneur success stories. BREAD explores what it actually takes to start, operate and grow a business: finding customers, generating revenue, managing costs, accessing capital, securing contracts, navigating procurement and finding the right resources and relationships.
Guests include Toronto business owners and entrepreneurs as well as politicians, government representatives, financial institutions, nonprofits, developers, business-support organizations and other decision-makers who influence economic opportunity. At least once each month, BREAD brings an institutional or public-sector voice into the conversation to connect listeners directly with programs, resources, funding, procurement and other opportunities.
Recurring Segments
What’s the BREAD? — Meet the guest and hear the story behind the person, business or organization.
BREAD Bite — A candid conversation about customers, costs, challenges, growth and lessons learned.
Follow the BREAD — Follow the money, customers, contracts, resources, opportunities and decision-makers that influence business success.
Put Me On — Guests share a useful program, resource, opportunity, connection or business tip listeners should know about.
Last Slice — A quick, fun closing round that reveals the person behind the work and leaves listeners with a memorable business nugget.
By putting entrepreneurs and institutions at the same table, BREAD creates a platform where business stories lead to practical information, resources and opportunities.
BREAD follows the conversation to the opportunity.