Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up.   

That’s exactly why Jurgen Nebelung experiments with new marketing tactics so often. As the VP of Ecommerce and Digital at Tea Forte, he’s always thinking of new ways to turn occasional tea drinkers into loyal customers