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Break Rules to Break Limits (w/ Carline Anglade-Cole) | RTB#19
If you are ready to get out of your “comfort zone,” break your boundaries, feel empowered, and take your copywriting career to the next level…
(Regardless of your gender, where you come from, your economic background, etc.)
Then you can’t miss Episode 19 of The Road to a Billion with Stefan Georgi…
The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!
In this RECORD-BREAKING episode, Stefan and co-host Ed Reay are joined by “AWAI Copywriter of the Year” Carline Anglade-Cole…
One of the best copywriting minds of all time, who, among her CRAZY achievements…
Created controls for pretty much EVERY big name in direct mail you can imagine (Health Resources, True Health, Healthy Directions, Boardroom, etc.)...
Helped to launch Oprah’s "O Magazine" via direct mail…
And is the author of the much raved about marketing book titled: "My Life as a 50+ Year-Old White Male.”
And all thanks to her EXTRAORDINARY mindset and vision that pushed her to live fearlessly…
Breaking ALL stereotypes and limits, and reaching a level of success that, at the time, was unimaginable for an immigrant woman and mother of 4.
She is an absolute groundbreaker, and you better prepare to get your mind blown!
Just check out some of the killer insights you’ll learn in this video:
The 2 MOST powerful copywriting lessons that had the BIGGEST impact on Carline’s career (taught by copywriting legend Clayton Makepeace himself!)
Why an 80% success rate in copywriting is WAY better than a 100% (sounds crazy, but learning this will BOOST your results!)
How to use upbeat music (yes, MUSIC) to massively improve your copy and increase conversions
How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?
“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…
Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.
Sign up here: https://www.stefanpaulgeorgi.com/subs...
And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.
https://bit.ly/SubscribeStefanGeorgiYT
Show notes
- The 2 reasons why this show is called “The Road to a Billion.”
- Why Carline was inspired to write her book, “My Life as a 50+ Year-Old White Male” and how she got Barnes & Nobles to stock it with a simple ballsy promise.
- Four of the MOST important lessons Carline learnt from her late mentor, Clayton Makepeace, to avoid writing “constipated” copy.
- How Carline stumbled into the direct response world starting with an $8/hour customer service part-time job, to become one of the top A-list copywriters in the alternative health market, while raising FOUR kids at the same time!
- Carline took SEVEN YEARS to learn about this mistake when it comes to managing clients and making more money. It sounds contrarian at first but makes sense once you think about it for a minute.
- Why it’s good to suffer from imposter syndrome and be scared that your client may think you’re a FRAUD.
- Carline’s secret method behind her “madness” to create controls that have remained unbeatable for over 4 YEARS. (Hint: It starts off with a “momma-gotta-pay-her-mortgage” attitude.)
- Writing 5 consecutive controls for your client is amazing right? WRONG. Why Carline prefers NOT to get a 100% success rate.
- How a humiliating AWAI presentation in front of 400+ people led Carline to discover a crucial lesson about copywriting and life in general. In fact, people thanked her for making this mistake LIVE.
- Carline’s million-dollar secret to writing fascinations/bullets systematically, and why Stefan loves them so much that he doesn’t mind writing more than 400 at once. Plus, how upbeat music improves your copy and makes it more engaging.
- Are you a stay-at-home mom/dad? How to excel in your career as a freelancer while being an amazing parent. Get this right and you can practically work only 3 hours a day.
- What to do when you can’t find controls for a highly specialized niche you’re writing for. [Bonus: How to get $950 worth of swipes of Carline’s controls.]
Useful resources/links
Carline’s Book
https://carlinecole.com/my-life-as-a-...
Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:
https://www.thermbcmethod.com/sp3/
Subscribe to “The Road to a Billion” Podcast on iTunes
https://podcasts.apple.com/us/podcast...
Justin & Stefan Talk Copy - Facebook Group
https://www.facebook.com/groups/19315...
View all episodes
By Stefan Georgi
4.9
3939 ratings
If you are ready to get out of your “comfort zone,” break your boundaries, feel empowered, and take your copywriting career to the next level…
(Regardless of your gender, where you come from, your economic background, etc.)
Then you can’t miss Episode 19 of The Road to a Billion with Stefan Georgi…
The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!
In this RECORD-BREAKING episode, Stefan and co-host Ed Reay are joined by “AWAI Copywriter of the Year” Carline Anglade-Cole…
One of the best copywriting minds of all time, who, among her CRAZY achievements…
Created controls for pretty much EVERY big name in direct mail you can imagine (Health Resources, True Health, Healthy Directions, Boardroom, etc.)...
Helped to launch Oprah’s "O Magazine" via direct mail…
And is the author of the much raved about marketing book titled: "My Life as a 50+ Year-Old White Male.”
And all thanks to her EXTRAORDINARY mindset and vision that pushed her to live fearlessly…
Breaking ALL stereotypes and limits, and reaching a level of success that, at the time, was unimaginable for an immigrant woman and mother of 4.
She is an absolute groundbreaker, and you better prepare to get your mind blown!
Just check out some of the killer insights you’ll learn in this video:
The 2 MOST powerful copywriting lessons that had the BIGGEST impact on Carline’s career (taught by copywriting legend Clayton Makepeace himself!)
Why an 80% success rate in copywriting is WAY better than a 100% (sounds crazy, but learning this will BOOST your results!)
How to use upbeat music (yes, MUSIC) to massively improve your copy and increase conversions
How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?
“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…
Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.
Sign up here: https://www.stefanpaulgeorgi.com/subs...
And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.
https://bit.ly/SubscribeStefanGeorgiYT
Show notes
- The 2 reasons why this show is called “The Road to a Billion.”
- Why Carline was inspired to write her book, “My Life as a 50+ Year-Old White Male” and how she got Barnes & Nobles to stock it with a simple ballsy promise.
- Four of the MOST important lessons Carline learnt from her late mentor, Clayton Makepeace, to avoid writing “constipated” copy.
- How Carline stumbled into the direct response world starting with an $8/hour customer service part-time job, to become one of the top A-list copywriters in the alternative health market, while raising FOUR kids at the same time!
- Carline took SEVEN YEARS to learn about this mistake when it comes to managing clients and making more money. It sounds contrarian at first but makes sense once you think about it for a minute.
- Why it’s good to suffer from imposter syndrome and be scared that your client may think you’re a FRAUD.
- Carline’s secret method behind her “madness” to create controls that have remained unbeatable for over 4 YEARS. (Hint: It starts off with a “momma-gotta-pay-her-mortgage” attitude.)
- Writing 5 consecutive controls for your client is amazing right? WRONG. Why Carline prefers NOT to get a 100% success rate.
- How a humiliating AWAI presentation in front of 400+ people led Carline to discover a crucial lesson about copywriting and life in general. In fact, people thanked her for making this mistake LIVE.
- Carline’s million-dollar secret to writing fascinations/bullets systematically, and why Stefan loves them so much that he doesn’t mind writing more than 400 at once. Plus, how upbeat music improves your copy and makes it more engaging.
- Are you a stay-at-home mom/dad? How to excel in your career as a freelancer while being an amazing parent. Get this right and you can practically work only 3 hours a day.
- What to do when you can’t find controls for a highly specialized niche you’re writing for. [Bonus: How to get $950 worth of swipes of Carline’s controls.]
Useful resources/links
Carline’s Book
https://carlinecole.com/my-life-as-a-...
Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:
https://www.thermbcmethod.com/sp3/
Subscribe to “The Road to a Billion” Podcast on iTunes
https://podcasts.apple.com/us/podcast...
Justin & Stefan Talk Copy - Facebook Group
https://www.facebook.com/groups/19315...