Support Experience

Break The Rules And Solve the Chaos With Agentic Routing


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In this episode, we dive deep into the evolution of customer support routing with Tali Bartal, Product Manager at SupportLogic. Moving beyond the traditional, rule-based systems of the early 2000s, Tali explains how "Next-Gen" AI is transforming case assignment by intelligently balancing agent workloads, assessing customer sentiment, and matching nuanced skill sets. Whether your team is juggling VIP customers across multiple time zones or trying to safely onboard brand-new support agents, this episode unpacks how to find the perfect blend of manual control and automated efficiency.


Key Topics Covered:

  • The Evolution of Routing: Discover how case assignment has shifted from basic manual setups focusing purely on speed, to proactive, intelligent systems that assess real-time capacity and prevent agent burnout.
  • The 5 Pillars of Assignment: Learn the core factors that drive SupportLogic’s routing decisions: Customer Experience (sentiment and SLAs), Agent Bandwidth, Assignment Balance, nuanced Skills Matching, and Time Overlap between agents and customers.
  • Manual vs. Auto-Assignment: Understand the unique benefits and challenges of both approaches. Tali explains how to use manual assignment for highly complex cases, while utilizing auto-assignment to consistently apply business rules and free up management time.
  • Real-World Use Cases: Tali walks through practical setups, including:
    • Building priority fallback queues for strategic, global customers.
    • Managing shift schedules and capacity limits to protect newly trained agents from being overwhelmed.
    • Using targeted round-robin methods to handle high-volume tickets for legacy products.
    • Transitioning a hesitant team from familiar CRM queues to full AI automation.
  • System Integration & Q&A: Hear insights on how SupportLogic integrates with existing CRMs (like Salesforce Omni-Channel) for shift availability and how organizations can manage their skill ontology directly within the platform.


Guest Bio: Tali Bartal is a Product Manager at SupportLogic, specializing in AI-driven case assignment and improving customer support efficiency.

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Support ExperienceBy Krishna Raj Raja