Our guest, John Mullins, has inspired generations of entrepreneurs at London Business School with clear frameworks to design, validate, and scale companies that matter. In this episode, we dive into:

• Why so many traditional models are being disrupted and how to redesign them.

• The customer-funded approach—growing with customer revenue (not just capital) to reduce risk and increase traction.

• What real rule-breaking leadership means: challenging assumptions, iterating faster, and measuring what truly moves the needle.

• How unconventional thinking helps scale impact in both global and local contexts.

If you’re building or rethinking your model, this episode gives you a map, metrics, and next steps. Make it personal. Make it purposeful. Make it matter.

Key Takeaways

• The five essential tests from The New Business Road Test to validate before you scale.

• When and how a customer-funded model beats traditional financing.

• Which “rules” to break—and which to keep—when leading with intention.

• Traction metrics that matter: evidence > opinions.

• Tactics to scale without losing focus on the customer.