Tim Urban's blog Wait But Why ignores almost every best practice. Should we? Is it that simple? (Spoiler alert: No, but there's a story here...)

Break the Wheel (ft. Tim Urban, Wait But Why)

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

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Break the Wheel (ft. Tim Urban, Wait But Why)

Break the Wheel (ft. Tim Urban, Wait But Why)

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