This week on Breakaway Rail Talk presented by Arion Pedigrees, Joe Bianca sits down with New York Thoroughbred Horsemen’s Association president Tina Bond to discuss her bold marketing initiative, The Heart of Horse Racing. As a passionate advocate for the sport, Bond has enlisted an impressive array of stakeholders to tell their stories and organize to create a sustainable future for racing. Marketing and attracting new fans has been a consistent challenge as we fight for the game’s survival, and Bond also discusses the outside help she’s brought in to chart the path forward. The Heart of Horse Racing relies on financial support, and you can donate to the cause here.Don’t miss any episodes of Rail Talk, be sure to subscribe to the show on YouTube, Spotify, Apple Podcasts, Audible or wherever you get your pods. Thank you to Arion Pedigrees for their support of Breakaway Rail Talk!