Former Microsoft software engineer turned real estate entrepreneur Gustavo Muñoz Castro shares how his company is using AI-powered voice technology to revolutionize lead conversion in the real estate industry. Based in Uruapan, Mexico, Gustavo's company Power ISA provides cutting-edge telemarketing services to real estate agents across the US and Canada.

Key Points:

• Power ISA's groundbreaking experiments with AI voice technology for inbound lead conversion, showing AI slightly outperforming human agents in recent tests


• How AI voice agents excel at after-hours lead response, filling a critical gap when human agents are unavailable


• The evolution of AI voice technology over the past year and its increasing effectiveness in natural conversations


• The importance of compliance and legal considerations when implementing AI voice technology


• How Power ISA is preparing for the future by becoming AI trainers and optimizers rather than just managing human agents

Check out the case study mentioned in the episode: https://youtu.be/P4VxeDsxSa4?si=-aQQVFQVJKMyqyYu

Connect with Gustavo:
Website: powerisa.com
Facebook: Gustavo Muñoz Castro

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