If you're in business, the reality is that it's not a matter of "if" but "when" you will need to have a crisis communications plan ready to roll out.

Crisis Communications Czar and author of the new book, "Breaking Bad News: 12 Essential Crisis Communication Tools, Jeff Hahn joins us to give you his tips for:

*Avoiding common mistakes

*Assembling a Rapid Response Team when a crisis occurs

*Picking the right spokesperson

*Developing a Holding Statement

*Creating your own Digital Newsroom

Don't resort to the "Ostrich Paradox" by being underprepared and in denial. Join us for this enlightening and refreshingly sensible approach to developing and executing a crisis communication plan for your business.

You can check out Jeff's free downloads, order the book and find out more information about Jeff Hahn's work by visiting: www.breakingbadnewsbook.com