Join us for an insightful conversation with Catriona Campbell MBE, Chief Technology and Innovation Officer at EY. Catriona shares her fascinating journey from founding Seren in 2001, now one of the leading digital agencies in the world, to becoming an authority in AI policy as chair of the Scottish AI Alliance. She provides a detailed overview of her career, including her key roles at Barclays where she helped build the first online bank in the UK, and at GE, where she pioneered web-enabled services. Katrina also discusses the intricacies of building and scaling her company, EY Seren, and recounts the challenges of securing VC funding as a solo female entrepreneur. The episode concludes with valuable advice for organisations on leveraging AI and data for effective business transformation. This episode is packed with practical wisdom and first-hand experiences in digital transformation, AI implementation, and the evolution of technology in business. Brought to you by Ascendo Digital.

00:00 Introduction and Guest Overview