In this Taste Radio Interview, host Ray Latif sits down with Scott Riefler, Chief Science Officer at SoRSE Technology, to discuss how the company is breaking barriers in cannabis-infused products. Riefler shares the story of SoRSE's beginnings, its emulsion technology that transforms cannabis extracts into shelf-stable, water-compatible ingredients, and how this innovation led to the launch of Happy Apple, Washington state's top-selling cannabis beverage at the time. With a background spanning aerospace materials and food science, Riefler explains how his unique expertise positioned him to tackle one of the industry's biggest challenges: making cannabinoids work seamlessly in everyday food and drinks.

The conversation also dives into the broader consumer and regulatory landscape for cannabis beverages. Riefler highlights why demand is growing, how cannabis differs fundamentally from alcohol and caffeine in its effects, and what brands should consider when entering the space—from ingredient quality to safety and supplier trust. He underscores the importance of transparency, scientific rigor, and partnerships with full-service providers who can support product development from formulation through compliance.