In this episode of Founders, Future, host Elliott Boll sits down with Morgan Hoogvelt, the founder of Gohfr, an on-demand delivery platform revolutionizing courier services. Morgan shares the fascinating origin story of Gohfr, sparked by an unexpected conversation about the inefficiencies in medical device delivery.

He discusses the challenges of launching and scaling a logistics business, particularly navigating expansion into new markets like Dallas-Fort Worth. Morgan also offers invaluable insights on hiring the right people, leveraging his background in executive search to build a strong team.

Looking ahead, Morgan reveals exciting plans for Gohfr's future, including national expansion and a franchise model aimed at transforming the industry. He closes with key advice for founders—embrace the Minimum Viable Product (MVP) approach to test and refine ideas without unnecessary risk.