In this episode of the Falling Off the Floor podcast, host Austin Becker hosts Cooper Johnson as he shares his journey of creating Outpst, a brand focused on making fleece beanies while promoting inclusivity in the ski community. After facing multiple injuries during his pursuit of becoming a professional skier, Cooper found solace in sewing and decided to create a product that not only catered to his needs but also addressed the barriers many face in the ski industry. He emphasizes the importance of community and accessibility, aiming to inspire others to break into the skiing world despite financial and social challenges.

Throughout the conversation, Cooper discusses the evolution of Outpst, from its humble beginnings to its current mission of fostering a supportive environment for aspiring athletes. He highlights the significance of collaboration within the community, sharing how he has built an athlete program and a platform for storytelling through the brand. The episode also touches on the challenges of the ski industry, the importance of mental health, and the need for inclusivity, making it a compelling listen for anyone interested in skiing, entrepreneurship, or community building.

How to learn about Coop and Outpst:

https://outpst.co/

https://www.instagram.com/mr.coopj/

https://www.instagram.com/outpst.co/