Welcome to Rules Don’t Apply, a series that redefines what’s possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.In this episode, filmed live at SXSW Sydney, we sit down with Poppy Reid—Co-founder of The Brag Media, a leading force in the world of music media. Poppy shares her inspiring journey from intern to industry leader, offering a rare glimpse into the challenges she faced and the strategies that helped her overcome imposter syndrome to build a media empire.Poppy reveals her thoughts on the future of storytelling, emphasising AI as a powerful tool for journalists rather than a replacement for creativity. She discusses how authentic leadership and building trust with audiences are essential to thriving in a media landscape that’s constantly evolving. With candour and insight, Poppy explores her commitment to elevating female voices in the industry and her belief that people connect more deeply with personalities than with brands.If you’re looking for a powerful story about resilience, leadership, and the courage to challenge conventions, this conversation with Poppy Reid is a must-watch.