Crystal has been in design and marketing for over 20 years. Her marketing career began with a passion for design and this led her to a graphic design degree first. She had the opportunity to start working in the field of graphic design; started in print and then into an advertising agency.

After being in that industry for a while, she decided to educate herself in the field of marketing and business by acquiring three additional college degrees. Knowing that the print industry was likely going to start losing market share, she she made the move into marketing and digital advertising. She had the opportunity to teach marketing/design at a local college for years and moved into the world of financial marketing. All of this experience allowed her to start building her media/design business which has led to the Digital Dot.

In addition to her marketing business, Crystal and her husband own rental properties in Florida. She's an entrepreneur at heart.

In her spare time, she enjoys boating, hockey and putting her toes in the sand on a warm beach. These are all very important to her family as well. Her family includes her husband, Joel, and two teenage sons. They enjoy boating on Lake Superior and the Gulf of Mexico, and watching her son play hockey.