Today on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss the differentiating factors between the three of them and what you should know as an advertiser and consumer.Listen in to learn about:

Here's our favorite idea from this conversation: You have to do your homework. While your industry peers can vouch for a product to a certain extent, you won't be able to make your decisions until you read the fine print.Links:

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