In this episode, Bora speaks with Zack Abbott, PhD, founder of ZBiotics, who shares his remarkable journey from studying bacterial pneumonia to pioneering the world's first genetically engineered probiotic company.

What You'll Learn:

- How bacteria can be used as an "API" to build revolutionary consumer products

- The fascinating process of turning a scientific breakthrough into a consumer brand

- Behind-the-scenes look at how ZBiotics conducted 10,000+ customer interviews to perfect their product

- Practical insights on transitioning from scientist to entrepreneur

- Real challenges of finding manufacturers for novel biotech products

- Strategic approach to building distribution channels: from DTC to Amazon to retail

- Key marketing strategies that worked for a revolutionary product category

- The future of engineered probiotics and upcoming innovations in consumer biotech

For Brand Builders:

This episode is particularly valuable if you're:

- Building a science-based consumer brand

- Looking to validate and launch innovative products

- Interested in the intersection of biotech and consumer goods

- Planning to transition from DTC to retail

- Working on products that require significant consumer education

- Seeking insights on how to market revolutionary products

Zack shares candid insights about their marketing journey, including how they built trust with skeptical consumers, leveraged creator partnerships effectively, and scaled their customer acquisition channels. Whether you're a biotech entrepreneur or a consumer brand builder, this episode offers a masterclass in bringing revolutionary products to market.