Today’s education marketers have wildly different responsibilities than generations past. Simply put, the job has become more important, and therefore requires the use of more advanced tools. One of the most sought- after tools in education marketing is CRM platforms. We know that CRM stands for “Customer Relationship Management.” But what do these platforms actually do for education organizations? How can you choose the right option for your team? Before purchasing a subscription, you must first ascertain which additional resources you’ll need to reap the intended benefits of CRM platforms.