This week, Cian and Tom dig into the recently released financial results from Formula 1 and pick out some interesting facts and figures that indicate the future direction of the series.

The team also looks at recent media rights developments in the US for both F1 and MotoGP and delves into an interesting collaboration between Lewis Hamilton and Lululemon.

Talking points:

• Why Lewis Hamilton's brand ambassador role with Lululemon is so important (05:52)
• Looking at F1's financial results for 2024 (10:18)
• Why did Q4 2024 underperform for the series? (15:41)
• What else did we learn from the financial results? (22:43)
• Breaking down MotoGP's new media rights deal with Fox in the US (27:08)
• Could F1 leave ESPN? And where would it go next? (31:27)