In marketing, so many people have opinions and sometimes, what they say just do not match up with the changes of the time. Trends come and go that is why methods, strategies, and techniques are also dynamic. One thing might work now and won’t later. Tom Poland, internationally acclaimed inbound lead generation specialist and bestselling author of Leadsology©: The Science of Being In Demand, knows this all too well. He has some very interesting, and sometimes even controversial, ideas about marketing, and what works and what doesn’t. He talks about the most commonly taught marketing methods we should avoid and the things we do incorrectly.

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