David Dulany, Founder & CEO of Tenbound, had a surprising amount of fun setting up his internal SDR team. During the process, David gained insights on the art and science of sales that have helped him refine his relationship to the discipline. Together, David and Jeremey explore ways to find the optimal sales channel, where the sweet spot of message personalization lies, and why discipline is the key to taking opportunity. Visit SalesLoft.com for show notes and insights from this episode.