The $10M Instagram Funnel Blueprint Is Here (And the Wild Story Behind It)

In today's episode, Brian and Cole crack open a monumental moment in their careers — the official launch day of Brian's brand-new book: The $10 Million Instagram Funnel Blueprint. This isn't just another "guru book." It's 11 years of business lessons, strategies, trial-by-fire failures, and proven systems condensed into 231 pages.

And yes… it's 99 cents.

🔥 What We Talk About in This Episode 📘 The Book That Took 11 Years to Build

• Why this book is the complete playbook that took them from tiny Calgary apartments to an 8-figure company

• How the exact strategies in this book have helped

  • 419 coaches hit $10K/month

  • 12,000+ coaches scale their online business

  • Tens of thousands more indirectly through ripple effects

✍️ The Insane Writing Journey

• Brian's one-week writing sprint in a Calgary Airbnb

• Turning a 300-page Google Doc into a finished book

• Hiring two mentors ($20K + $30K) to learn publishing, editing, and distribution

• The 3-stage editing process Brian had no idea existed

🧠 Writers Who Speak vs. Speakers Who Write

• Cole breaks down why Brian is a "writer who speaks"

• Why knowing your creative style changes everything about your content output

• How this insight helped them build the actual structure of the book

📚 What's Actually Inside the Book

A true start-to-finish blueprint, including:

• How to set up an Instagram profile for sales

• Understanding your IG funnel

• Posting strategies + viral reel breakdowns

• Batch recording and editing

• Sales scripts, DM scripts, phone scripts

• High ticket closing

• Scaling with VAs & boosting posts

• A magnetic giveaway

• A 14-day challenge

• 7+ client acquisition systems

Scan the QR codes in the book → get an entire portal of plug-and-play resources:

• Scripts

• Templates

• Frameworks

• How-to guides

• Scaling systems

📈 Proof This Works in ANY Industry

Real case studies using the same principles from the book:

• RealtorDR → grew from $24M to $60M in 2 years using Instagram

• K Capitals → from $80K/mo to $2.5M/mo and 16K followers to 747K followers

• Countless fitness coaches earning $100K–$450K per month

🔁 Why You Should Read This Book Multiple Times

• Why most coaches skip the fundamentals and sabotage themselves

• How rereading is required for actual retention (not just consumption)

• The difference between "hearing advice" and "understanding it deeply"

😂 Entrepreneurship in Real Time

• Brian scanning QR codes during the episode to make sure they work

• Why entrepreneurship is literally "jump out of the plane and build the parachute on the way down"

• How even massive companies still have tiny fires behind the scenes

🎁 Limited-Time Giveaway

Buy the ebook for 99 cents, leave a review, screenshot it, and share it to your story.

Every day Brian picks one winner to receive:

• A signed physical copy (express-mailed to your house)

• A $100 Amazon gift card

📍 Final Takeaway

If you:

• want to grow online

• make money from social media

• or run ANY business that depends on attention

…this book gives you the exact formula Brian and Cole used to grow to $10,000,000 per year.

It's 99 cents. No excuses.