In this episode I talk about the importance of persuasion and what causes certain people to be more persuasive than others. The two key factors in this talk are about central route persuasion as well as peripheral route persuasion.

Central route focuses on the actual argument that is being made, while peripheral focuses on surface level aspects of an argument. For example, central would be the words of the speech, whereas peripheral would be the attractiveness of the speaker or credibility as well.

Another example of peripheral persuasion is commercials that focus so much on the story rather than telling you about the product. Throughout this episode, learn about the basis of persuasion and how one can become more influenceable!