Why do so many promising medical technologies stall in the value analysis process?

In this episode of the Value Analysis Expert Series, Skender Daerti is joined by three of the most respected leaders in the field: Terri Nelson, Jenell Robinson, and Barbara Strain. Together, they explore the real-world barriers medtech suppliers face when navigating hospital Value Analysis Committees (VACs)—and what it takes to overcome them.

✅ What happens behind the scenes in a VAC

✅ How suppliers can better prepare and align

✅ Why timelines shift—and how to anticipate it

✅ What the best-performing teams do differently

Whether you're in clinical, marketing, or sales, this conversation offers unfiltered insights from the people who actually run the process.