TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Nicole Vreen who is a communication major and marketing minor student at Coastal Carolina University. Nicole introduces us to the topic of User Generated Content (UGC) and its benefits for individuals as well as brands and businesses. You can read more about this topic on Nicole's blog post.

Featured: 

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) 

Nicole Vreen, communications student (GUEST HOST) | Follow on Instagram https://www.instagram.com/nicole.vreen/  | Follow on Twitter @nicolevreen