Breakeven analysis sounds scary, but it isn’t. It is simple formula you can use to set profitable sales goals and determine the sales needed to earn a return on your marketing, hiring and expansion investments. Set your sales goals to yield your Breakeven PLUS - because profit is not optional!

Hosts:

Dr. Kathy Gosser, YUM! Assistant Professor of Franchise Management and Director of the Yum! Center for Global Franchise Excellence

www.business.louisville.edu/yumcgfe

Barb Nuss, CPA - Founder and President, ProfitSoup

www.profitsoup.com