Imagine your business is doing okay—not great, but not terrible. You know it needs a major shift to scale, yet sticking to what’s familiar feels safer. That’s status quo bias—the preference for maintaining the current state rather than embracing change. Entrepreneurs often face this bias when decisions require stepping outside their comfort zones. However, with the right mindset, status quo bias can be a catalyst for strategic evolution.

source: https://acalytica.com/blog/breaking-free-from-comfort-zones-to-drive-growth

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