The Journey from Traditional PT to Concierge Care Dr. Ryan Nordell's transformation from insurance-based physical therapy to concierge practice began after witnessing his brother's recovery from a traumatic brain injury. Initially drawn to orthopedic surgery, he chose physical therapy to spend more time with patients but became frustrated with insurance limitations that restricted quality care.

00:00 The Overlooked Power of Concierge Physical Therapy 

00:33 Introducing Dr. Ryan Nordell: From Division I Track to PT Practice 

02:07 The Turning Point: Brother's TBI and Career Direction

03:05 Disillusionment with Insurance-Based Medicine 

06:10 Developing the Elite Performance Optimization Program (E-POP) 

08:34 The Reality of Insurance Reimbursement Challenges 

10:59 Making the Leap to Cash-Based Practice 

13:24 Overcoming Fear and Mindset Barriers 

15:48 Serving High-Level Executives and Celebrities 

18:03 Integrating Functional Medicine with Physical Therapy 

21:31 Root Cause Analysis vs Symptom Treatment 

24:18 The Science Behind Movement and Longevity 

27:09 Consulting and Business Coaching for Healthcare Providers 

28:36 Resources for Transitioning to Entrepreneurial Practice