Rethink Your Understanding

Breaking Free from the Build Trap: Delivering Meaningful Outcomes


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In this episode, the AI hosts discuss that engineering teams should prioritize meaningful outcomes over simply delivering outputs—a concept known as the "build trap." It advocates for a product operating model using Value Stream Management (VSM) and Objectives and Key Results (OKRs) to ensure every effort delivers measurable business value.

The discussion emphasizes the importance of defining anticipated outcomes for epics, fostering accountability through clear ownership of key results, and "closing the loop" by measuring and sharing actual results. Ultimately, the conversation advocates for shifting away from a feature factory mindset toward a focus on value creation and organizational alignment.

Link to the article: Breaking Free from the Build Trap: Delivering Meaningful Outcomes, originally published December 25, 2024.

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Rethink Your UnderstandingBy Phil Clark