If you’ve ever hesitated to raise your rates, discount your services, or felt guilty for wanting to earn more, this episode is for you.

In this week’s Business by Design, Valerie uncovers the real reason so many heart-centered women entrepreneurs struggle to charge what they’re worth. It’s not about skill or experience, it’s about conditioning.

Through heartfelt stories and mindset reframes, Valerie shows you how to untangle your self-worth from your pricing, break free from the “enough” trap, and finally align your income with your impact.

If you’ve been feeling stretched, undervalued, or second-guessing what to charge, this episode will help you reclaim your confidence and your power to prosper with purpose. 

Key Highlights

• Why most women undercharge (and how to stop)
• The hidden link between self-worth and income
• How to communicate your value without over-explaining
• The energetic difference between greed and grounded worth
• A 3-step process to reset your pricing with confidence