The Mindset and Self-Mastery Show

Breaking Free Of The Self-Worth Trap Using NLP With Damon Cart


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“Your beliefs govern your reality.”

In this episode, Nick speaks with Damon Cart, an NLP teacher and coach, about the transformative power of self-concept coaching. Damon shares his personal journey through depression, the importance of understanding one’s values, and the pitfalls of self-worth.

What to listen for:

  • Understanding your values changes how you approach achievement
  • Self-worth is a flawed concept; it’s better to focus on values instead
  • Taking action is crucial for gaining clarity on what truly matters
  • Failure can lead to unexpected success
  • “It has everything to do with your beliefs… Most people don’t believe they are the value that they’re seeking.”

    • When you don’t see your own value, you’ll constantly search for it outside yourself
    • Confidence and self-esteem are built internally, not earned through achievements
    • Changing your beliefs about who you are opens the door to the life you actually want
    • “If you’re adamant about being a happy and fulfilled person and you’re willing to work for it, you will get there.”

      • You’re never permanently stuck unless you stop moving toward what you want
      • Working on yourself is an investment that pays off in how you experience life
      • Happiness grows when you treat it like a priority, not a side quest
      • About Damon Cart

        Damon is a world-leading expert in creating lasting internal transformations using the Self-Concept model™. As a master NLP practitioner and co-founder of The Self-Concept Research Group, he transformed his own life from a struggling insurance agent to a globally recognized authority in personal development. Mentored by NLP pioneer Steve Andreas, he has spent nearly eight years helping thousands achieve identity-level change. Based in Santa Cruz, California, Damon combines deep theory with practical application to make transformation effortless and permanent.

        • https://selfconcept.com/
        • https://www.linkedin.com/in/damon-cart-aa79b122/
        • https://www.instagram.com/damoncart
        • Resources:

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          Click Here To View The Episode Transcript

          Nick McGowan (00:01.436)Hello and welcome to the Mindset and Self Mastery Show. I’m your host, Nick McGowan. Today on the show we have Damon Cart. Damon, how you doing today?

          Damon Cart (00:11.266)Good. How are you?

          Nick McGowan (00:12.828)I’m good, man, I’m excited. As I told you, this is the first episode of Brand New Office. So if people watch the video and I’m looking around, it’s other stuff in the office. I’m excited that you’re here, man. We were just shooting the breeze a bit before we got started and I’m excited to get into things. So why don’t you kick us off? Tell us what you do for a living and what’s one thing most people don’t know about you that’s maybe a little odd or bizarre.

          Damon Cart (00:23.182)you

          Damon Cart (00:35.694)Hmm. Well, I teach NLP and I coach it as well. I do one-on-one coaching and not just NLP. I focus on a specific model called the self concept model. And it was a model that was taught to me by my mentor, Steve Andreas. He created it. And it is a model that models our identity, how we create our sense of self and how to transform that. Most people are not living the life that they would want to be living. And that’s rooted in them not being the person they want to be.

          And we think that we have to go conquer mountains or defeat dragons until we’re worthy of that. And that’s just not true. It has everything to do with your beliefs and how you organize that information into those beliefs and what in fact you believe about yourself. And most people don’t believe they are the value that they’re seeking. And as a result of that, they experience lower self-esteem, lower confidence and overall just lack of fulfillment.

          And we can transform that and sometimes as simple as one hour session just by transforming beliefs, restructuring that information. So instead of taking years of willpower and discipline and all of those things, it’s really in how you think about it. And there’s an exact organization to that. And once you understand it, then you can change it. And something about me that is, I don’t know if I’m, I don’t know, I feel like I’m a pretty open book about things, about myself.

          And I don’t know of anything that I would call bizarre. would say something that probably not a lot of people know about me, unless you really know me very well, is that I’m a rather emotional person. And that can be anything. That can be anger. That can be watching a movie and, you know, feeling emotional because of it, because it’s sad or it’s a great love story or something like that. I tend to be very emotional and be

          The older I’ve gotten, the more comfortable I am with just being emotional and vulnerable in front of people. But I don’t really show that in my videos. In my persona online, it’s just not, I don’t think it’s really relevant. And it’s not that I’m ashamed of it. It’s just, I don’t see the value in doing that. I’m a teacher and it’s for me, it’s about getting the information out there.

          Nick McGowan (02:51.884)Interesting. I want to go down that path a little bit because I am emotional. If you watched any videos, you can see some of the emotions come out. There are often times I’ll blame, I’m from Philly, so I’ll just blame the Northeast. I’m like, it’s because of Philly. Like, yeah, yeah. And that’s what everybody thinks about Philly people anyway. They’re crazy or they’re loud. It’s like partially, but some of that’s also generational trauma and they don’t really know how to handle it. And

          Damon Cart (03:03.854)Why not?

          Nick McGowan (03:16.787)It’s interesting because also as we get older like you can watch a commercial and you get over 40 and you start crying and you’re like I don’t know why like what the fuck was that what a good 12 second clip of something but it’s interesting that you put that to the side when you make your videos and it sounds really conscious like you’re like I’m not gonna allow myself to be not vulnerable but emotional because you don’t want it to block the message is that about right?

          Damon Cart (03:43.691)You know, got a comment on one of my videos recently and that one of the live streams I did was very academic. And I was like, well, like as opposed to what, how do you, because they’re, and you’ll hear people throw this word around when it comes to NLP teachers. like, this person’s very academic. And to me, that means like more theory-based and not experiential, but NLP is very experiential. So I was just like, well, you know, how do,

          Nick McGowan (04:03.638)Mm-hmm.

          Damon Cart (04:09.358)As opposed to what I’m giving you the steps of a process that you have to go and do and experience and he was like no No, not like that. You should put your personality into your videos more and he referenced a podcast and I went and looked at the podcast and it was one of those kind like bro podcasts where It was a young man and he’s you know, kind of putting a little bit of arrogance out there No judgment on him. Like this is what plays this is what sells and So I haven’t responded to the person yet, but on my video, but basically it comes down to this I

          I don’t see myself as the brand of what I’m doing. The information that I’m getting out there is the star of the show, not me. And there have been times where I put my personal life on there. I’ve done vlogs and things like that. And you will see me get emotional in those. But I’ve never found it to be like why people are coming to my videos. And if my personality overshadows what I’m teaching, which is you see this in like Tony Robbins, you know, and

          Nick McGowan (04:46.008)Mm.

          Nick McGowan (05:06.915)Yeah.

          Damon Cart (05:06.926)Then I feel like I’m not doing my job. I feel like I’ve the message and what I’m teaching is the most important thing, not who I am. I don’t want my, if I get emotional about something, I don’t want that to hijack the video. I want the information I’m teaching to be the thing that people are coming for and that they’re getting it.

          Nick McGowan (05:20.653)Yeah.

          Nick McGowan (05:26.553)That makes total sense. And I guess to people that don’t know that, they’re just going to interpret how they’re going to interpret because we are people and we’ll interpret things how we want and make up a story and go, here’s what it is. But that’s a great way to put it. You’re stewarding it. You’re basical...

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          The Mindset and Self-Mastery ShowBy Nick McGowan