The Broken Dealer

Breaking Free with Coach Joe: The Real Cost of Staying (Ep. 10)

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Advisors often believe they can’t afford to leave their firm. But what if the real cost is staying?

In this episode of The Broken Dealer Podcast, Carmine Corino and Daren Blonski sit down with Coach Joe Lukacs, Founder of Magellan Network & MasterMind. 

Joe challenges the limiting beliefs and hidden consequences that keep financial advisors stuck. Through deep stories and sharp analysis, he helps advisors face hard truths—and shows what’s truly at stake when you choose comfort over possibility.

Joe discusses:

  • The story of launching his coaching business with just belief and a blank invoice
  • How firm loyalty can cost advisors up to eight figures in missed value
  • The emotional triggers behind an advisor’s decision to finally leave a constrained environment
  • The psychological tactics firms use—like payout grids and recognition clubs—to shape advisor behavior
  • Why entrepreneurial advisors must embrace uncertainty and understand their break-even point before making a leap
  • And more!

    • Resources:

    • Broken Dealer: Navigating the Path to Financial Advisor Independence by Carmine Corino and Daren Blonski 

      • Connect with Daren Blonski: 

      • LinkedIn: Daren Blonski
      • Sonoma Wealth Advisors

        • Connect with Carmine Corino: 

        • LinkedIn: Carmine Corino
        • Cornerstone Planning Group

          • Connect with Joe Lukacs: 

          • LinkedIn: Joe Lukacs
          • Magellan Network

            • About Our Guest: 

            Since 1994, Joe Lukacs has coached only financial advisors, working with over 2,500 financial advisors and teams.

            He believes in sharing what he knows. That’s why he is offering his best strategies, tools, templates, and masterclasses as a coaching collaboration with firms and organizations.

            Coach Joe Lukacs created the Magellan Network:

            • Proven 30-Year Track Record: He has painstakingly developed his coaching strategies and systems over 52,000 individual coaching sessions over 30 years. During that time, he has coached over 2,500 practices, resulting in over $50 billion of new assets and over $500 million of additional revenue.
            • The Best Financial Advisor Coaching Channel on YouTube: Coach Joe started his YouTube channel in 2009. It has almost 2,000 coaching videos, and thousands of financial advisors watch its content each month. 
            • Named Top FA Coach (Twice): Registered Rep Magazine in 2000 and Wealth Management in 2009.
            • Author: Wrote the book “Practice Power: 12 Steps To Take Your Business To The Next Level”.
              • ...more
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              The Broken DealerBy Carmine Corino & Daren Blonski