On today’s show, I interview Jessie Khaira, a designer of luxury Indian weddings who got started in the industry 17 years ago when she decided to rent the chair covers she had bought for HER OWN wedding.

Like many creative entrepreneurs, Jessie really struggled with confidence and under-pricing her services when she was getting started. But through strategic moves and mindset shifts, she has been able to establish herself in the luxury market and charge literally hundreds of thousands of dollars for wedding design.

In the interview, Jessie shares:

• How she went from charging $20 for one-off centerpieces to six figures for the design of entire events
• The “aha” moment that led to her doubling her rates overnight without losing business
• Why having higher prices actually made it easier for her to book clients
• How a conversation with a complete stranger helped her get clear on her niche

Jessie’s story is one of resilience, I know you’ll love hearing her honesty, tough love, and contagious laugh.

Find Jessie on Instagram or visit her website jessiekhaira.com.

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