Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boomers? Gen Z’ers who love to shop in stores? Millennials who enjoy gardening or yard work? The examples of consumers breaking generational molds are numerous, and each one represents an opportunity for agile and savvy marketers.

The episode also takes a look at the newest generation that marketers need to be aware of, Gen Alpha. Who are they and how can marketers adapt to this new generation?