This week we are talking about authentic brand moments inspired by Coachella. I have FOMO for sure. Unique festivals like Coachella, Burning Man, South by South West allow for well rounded 360 marketing campaigns to take a break giving them what I like to call “breath moments” that allow us story tellers events to break some of the rules of the brands. We take a look at some of the ways that fun events like these can help create when applicable emotive moments.