Are you wondering how AI can move from hype to real, measurable business results? Many organizations talk about transformation, but few truly know how to integrate AI into daily operations to drive efficiency and smarter decision-making. From ad tech to publishing, leaders face a pressing question: how can AI help teams work faster, smarter, and more collaboratively—without adding complexity?

In this episode of Full Tech Ahead, host Amanda Razani interviews Rajeev Butani, CEO of MediaMint, about the company’s evolution into an AI-powered growth operations firm supporting more than 150 publishers and ad tech companies. Rajeev explains MediaMint’s persona-based AI model, which delivers up to 70% efficiency gains in campaign optimization, media planning, and operations. He stresses the importance of strategic AI adoption, operational ownership, and aligning technology with business outcomes. Rajeev also predicts major AI breakthroughs in the next two years and challenges companies to start experimenting now—using AI to break down silos, streamline processes, and unlock new levels of performance.

TIMESTAMPS
[00:00] Introduction and guest overview
[02:45] MediaMint’s transformation into an AI-powered growth ops company
[05:30] Using persona-based AI models to drive efficiency
[08:10] Real-world success stories: 70% improvement in media operations
[10:45] Why businesses must own their AI strategy
[13:20] Breaking silos with agentic AI
[15:55] How AI transforms media planning and campaign optimization
[18:30] Predicting the next two years of AI advancements
[21:10] Overcoming fear and resistance to AI adoption
[24:00] Final thoughts and advice for business leaders


Quotes

• “AI isn’t about replacing people—it’s about amplifying what they can do.”
• “You can’t just buy AI and expect transformation; you need operational ownership.”
• “Our persona-based approach allows us to boost efficiency by up to 70%.”
• “The next two years will redefine how companies work with AI—those who experiment now will lead later.”
• “Breaking down silos is the only way AI can truly deliver business value.”

Takeaways

1. Adopt strategically, not reactively: AI success comes from clear ownership and alignment with business outcomes.
2. Use personas to personalize performance: Tailored AI assistants can elevate efficiency and decision-making across departments.
3. Break silos early: AI works best when data and teams are connected, enabling faster learning and smarter collaboration.
4. Experiment now: Early adoption and small-scale testing prepare organizations for rapid AI evolution in the coming years.

Find Amanda Razani on LinkedIn. https://www.linkedin.com/in/amanda-razani-990a7233/