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Breaking Stigmas with Brandi Leifso
On this week’s Let’s Talk About… episode, Elise sits down with Brandi Leifso.
At the age of 21, Brandi Leifso was living in a domestic violence shelter when she founded Evio Beauty Group Ltd., an impact-led clean beauty brand on a mission to break stigmas with inclusive, good-for-you beauty products that connect us, not divide us.
Elise and Leah talk about the beginnings of EVIO, the stigmas in entrepreneurship and starting a business, and creating an impact in the community.
"Everybody's entrepreneurial journey is beautiful, but I think that there is a moment to acknowledge privilege within a lot of it... That concept of like rags to riches without actually acknowledging the privilege of the resources that are available in those early stages, in some of those stories, I think about how harmful that is for people in different types of circumstances.” Brandi tells Elise on Let’s Talk About.
In this Episode we talk about:
Beginnings of EVIO
Stigmas in starting a business
Creating an impact in the community.
Resources:
Read the show transcript
Follow Danielle on social media: @brandileifso
Check out our website
Follow us on social media: @style_canada
Hosted on Acast. See acast.com/privacy for more information.
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By STYLE Canada
5
55 ratings
On this week’s Let’s Talk About… episode, Elise sits down with Brandi Leifso.
At the age of 21, Brandi Leifso was living in a domestic violence shelter when she founded Evio Beauty Group Ltd., an impact-led clean beauty brand on a mission to break stigmas with inclusive, good-for-you beauty products that connect us, not divide us.
Elise and Leah talk about the beginnings of EVIO, the stigmas in entrepreneurship and starting a business, and creating an impact in the community.
"Everybody's entrepreneurial journey is beautiful, but I think that there is a moment to acknowledge privilege within a lot of it... That concept of like rags to riches without actually acknowledging the privilege of the resources that are available in those early stages, in some of those stories, I think about how harmful that is for people in different types of circumstances.” Brandi tells Elise on Let’s Talk About.
In this Episode we talk about:
Beginnings of EVIO
Stigmas in starting a business
Creating an impact in the community.
Resources:
Read the show transcript
Follow Danielle on social media: @brandileifso
Check out our website
Follow us on social media: @style_canada
Hosted on Acast. See acast.com/privacy for more information.