Data analytics might not sound like the recipe for viral content, unless you’re Bill Yost. A longtime Google and Netflix analytics pro turned chronic LinkedIn poster, Bill has built a following by mixing sharp industry insight with humor, relatability, and a little bit of chaos.

In this episode, we talk about finding your creative lane, the unexpected pros and cons of going viral, building a community that’s deeper than your follower count, and why your “niche” might not be as narrow as you think.