Discover why B2B companies are missing out on the tremendous potential of YouTube and how changing your content strategy can revolutionize your reach and engagement. Learn why treating YouTube as a dumping ground is hindering your marketing efforts.💡 Key Takeaways:- Rethinking distribution strategies to reach your audience effectively- Common misuse of YouTube as a dumping ground for videos in B2B- Importance of promoting video content outside of YouTube for increased visibility- The impact of YouTube shorts in expanding reach and engagement- Overcoming limiting beliefs to create valuable and engaging video content⏰ Timestamps:[00:00] - Companies need to change their thinking about distribution if they want to reach audiences[01:53] - B2B marketers often treat YouTube as a dumping ground for videos[10:36] - A lot of times you're going to promote your video content outside of YouTube[14:39] - Short pieces for social, including YouTube shorts, are being indexed[16:32] - Many companies let limiting beliefs creep in when they're thinking about creating video content