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Breaking the Digital Barrier: Amit Sawhney on FCI’s Leap Beyond Print
Episode #10 of Above the Treeline is a conversation with Amit Sawhney, CEO of FCI, that deserves your full attention.
In just 25 minutes, Amit shares how a family-run print shop in India, home to 1.4 billion people, grew into one of the nation’s largest transactional PSPs, then broke through the digital barrier to where more than 50 percent of revenues now come from digital, while still maintaining a significant print business.
FCI didn’t start as a technology company, it started as a print service provider living the same realities as every other PSP. That DNA shaped a solution designed for real-world challenges, compliance, and the pressures of regulated industries.
Why This Matters
* At its peak, FCI printed nearly 2 billion A4 pages a year, and yet Amit is clear: print and digital are not on the same seesaw.
* Digital isn’t just a replacement for print, it’s a growth engine on a different trajectory.
* The buyers have changed: from sourcing managers to CIOs, CMOs, and Chief Digital Officers who see communications as a revenue driver, not a cost center.
* Their solution is used by some of the largest banks and insurance companies in India and around the world.
A Ground-Breaker
What Amit describes isn’t theory, it’s happening now at enterprise scale in markets outside the U.S. This is what it looks like when a PSP becomes a digital platform company, and it’s a clear indicator of what’s coming.
TreelinePress is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Many in the U.S. still believe transactional print and mail volumes are stable, or at worst only marginally declining. But global markets prove how quickly that can change. Those unprepared, or still relying on systems built five years ago, will be challenged.
As businesses emerge from the COVID chaos, investments in digital are no longer theoretical. They are being implemented and are now front and center in the enterprise, with clear expectations to deliver on their promise driven by digital adoption, interactive experiences, real-time data, and the growing influence of AI.
Once you cross the tipping point, the market shifts fast. Print providers stop fighting for more pages and start scrambling to add digital capabilities.
And here’s the truth for many service providers: going it alone to build a robust, digital-first B2B solution for regulated industries isn’t realistic. Most PSPs don’t have the time, the skills, or the money to reinvent the wheel, let alone provide the 24/7 support customers will demand and sustain over the long haul. By the time a homegrown system is ready, the market will already have moved on.
This is going to push the U.S. PSP market hard! The largest providers with advanced in-house capabilities won’t be able to sit back, and those still talking about “omni-channel” while digital represents only 5–10 percent of revenues will be pushed even harder.
Time to market will be everything. PSPs need to be ready to answer the call.
Already in the U.S.
FCI is not just an international story. They’re already operating in the U.S., delivering integration projects and CCM expertise for regulated communications. Now, they’re looking to partner with a few select PSPs to bring their proven platform, experience, and expertise directly into the U.S. market.
This will allow these select PSPs to quickly lead the market and bring digital-first capabilities that, until now, only the largest providers have been able to afford and support.
If you’re interested in learning more about this opportunity, please reach out to me directly at [email protected].
Andy’s Take
If you see your print and mail operation as part of the select group of PSPs that will survive and thrive in the digital future, I guarantee you’ll learn something in this conversation. Spend 25 minutes and listen from beginning to end. Amit doesn’t just talk about the future of communication service providers, he shows what it looks like to actually build one and now he is looking to share that experience with the global market.
Get full access to TreelinePress at treelinepress.substack.com/subscribe
View all episodes
By Andrew YoungEpisode #10 of Above the Treeline is a conversation with Amit Sawhney, CEO of FCI, that deserves your full attention.
In just 25 minutes, Amit shares how a family-run print shop in India, home to 1.4 billion people, grew into one of the nation’s largest transactional PSPs, then broke through the digital barrier to where more than 50 percent of revenues now come from digital, while still maintaining a significant print business.
FCI didn’t start as a technology company, it started as a print service provider living the same realities as every other PSP. That DNA shaped a solution designed for real-world challenges, compliance, and the pressures of regulated industries.
Why This Matters
* At its peak, FCI printed nearly 2 billion A4 pages a year, and yet Amit is clear: print and digital are not on the same seesaw.
* Digital isn’t just a replacement for print, it’s a growth engine on a different trajectory.
* The buyers have changed: from sourcing managers to CIOs, CMOs, and Chief Digital Officers who see communications as a revenue driver, not a cost center.
* Their solution is used by some of the largest banks and insurance companies in India and around the world.
A Ground-Breaker
What Amit describes isn’t theory, it’s happening now at enterprise scale in markets outside the U.S. This is what it looks like when a PSP becomes a digital platform company, and it’s a clear indicator of what’s coming.
TreelinePress is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Many in the U.S. still believe transactional print and mail volumes are stable, or at worst only marginally declining. But global markets prove how quickly that can change. Those unprepared, or still relying on systems built five years ago, will be challenged.
As businesses emerge from the COVID chaos, investments in digital are no longer theoretical. They are being implemented and are now front and center in the enterprise, with clear expectations to deliver on their promise driven by digital adoption, interactive experiences, real-time data, and the growing influence of AI.
Once you cross the tipping point, the market shifts fast. Print providers stop fighting for more pages and start scrambling to add digital capabilities.
And here’s the truth for many service providers: going it alone to build a robust, digital-first B2B solution for regulated industries isn’t realistic. Most PSPs don’t have the time, the skills, or the money to reinvent the wheel, let alone provide the 24/7 support customers will demand and sustain over the long haul. By the time a homegrown system is ready, the market will already have moved on.
This is going to push the U.S. PSP market hard! The largest providers with advanced in-house capabilities won’t be able to sit back, and those still talking about “omni-channel” while digital represents only 5–10 percent of revenues will be pushed even harder.
Time to market will be everything. PSPs need to be ready to answer the call.
Already in the U.S.
FCI is not just an international story. They’re already operating in the U.S., delivering integration projects and CCM expertise for regulated communications. Now, they’re looking to partner with a few select PSPs to bring their proven platform, experience, and expertise directly into the U.S. market.
This will allow these select PSPs to quickly lead the market and bring digital-first capabilities that, until now, only the largest providers have been able to afford and support.
If you’re interested in learning more about this opportunity, please reach out to me directly at [email protected].
Andy’s Take
If you see your print and mail operation as part of the select group of PSPs that will survive and thrive in the digital future, I guarantee you’ll learn something in this conversation. Spend 25 minutes and listen from beginning to end. Amit doesn’t just talk about the future of communication service providers, he shows what it looks like to actually build one and now he is looking to share that experience with the global market.
Get full access to TreelinePress at treelinepress.substack.com/subscribe