Breaking the Golf Industry

A group of young entrepreneurs (Jordan Burnett, Zac Bell and Ryan Monkman) share their journey of entering the golf simulator space, emphasizing the social dynamic and inclusivity of their establishment. They discuss the impact of COVID-19 on their love for golf and the inspiration they drew from existing simulators. The conversation also covers the unique features of their facility and the market research that led to its creation. The conversation covers the journey of building a golf clubhouse in Orillia, the challenges faced, and the strategies employed to attract and retain customers. It also delves into the impact of technology on the golf industry and the community-driven nature of the business. The conversation covers a wide range of topics related to the impact of simulators on the golf industry, the changing dynamics of golf participation, and the influence of YouTube on the sport. It also delves into the role of indoor golf facilities in promoting year-round golfing and the shift in perception of golf as a sport. The conversation covers various aspects of YouTube golf, including its appeal to professional golfers, the shift in viewer preferences, the impact on instruction, and the diverse demographic of participants. It also delves into the experiences and humorous moments at the clubhouse, as well as the future of simulator golf and the role of Golf Canada.

Takeaways

• Entrepreneurial Journey
• Inclusivity and Social Dynamic
• Market Research and Inspiration Community-driven business
• Impact of technology on the golf industry Simulators have revolutionized the golf industry
• YouTube has played a significant role in popularizing golf and making it more relatable
• Indoor golf facilities have contributed to year-round golfing and increased participation
• The conversation highlights the changing dynamics of golf participation and the impact of simulators on the sport YouTube golf appeals to a wide audience, offering different avenues for professionals, fun, and lessons.
• The shift in viewer preferences emphasizes the importance of personality and relatability over golfing skill.
• Simulator golf provides a unique and engaging experience for a diverse demographic, including non-golfers and families.
• The clubhouse experiences and humorous moments add a fun and social aspect to simulator golf, making it an enjoyable and accessible activity for all.
• The future of simulator golf and the role of Golf Canada are key factors in the continued growth and success of the sport.

Chapters

• 00:00 Market Research and Facility Features
• 26:15 Lessons Learned and Future Strategy
• 31:51 The Impact of Simulators on the Golf Industry
• 43:33 The Influence of YouTube on Golf and the Perception of the Sport
• 51:13 Impact on Instruction and Viewer Preferences
• 59:52 The Future of Simulator Golf and Golf Canada's Role

The conversation with Connor Averell, head golf professional at Bigwin Island Golf Club, covers his journey from an aspiring assistant to his first head professional role. It explores the transitions, challenges, and key learnings in his career, providing valuable insights for aspiring golf professionals. The conversation covers topics such as delegation, leadership, internship programs, mentorship, and advice for new head professionals. It also emphasizes the importance of taking initiative and building strong relationships in the golf industry.

Takeaways

• Career progression in the golf industry
• Importance of diverse experiences in golf management Delegation and leadership are essential for head professionals
• Internship programs are valuable for developing future professionals
• Mentorship and building relationships are crucial in the golf industry
• Taking initiative and being visible are important for new head professionals

Chapters

• 00:00 Transition from Aspiring Assistant to Head Professional
• 06:05 Seeking Opportunities and Making Career Moves
• 13:59 Preparing for a Head Professional Role
• 25:34 Lessons Learned and Career Reflection
• 31:56 Delegation and Leadership
• 43:15 Mentorship and Relationships
• 56:43 Advice for New Head Professionals

The podcast episode focuses on the key principles of breaking into the golf industry, emphasizing the importance of being known, being different, and being curious. It provides valuable insights and advice for new professionals and highlights the significance of mentorship in the industry.

Takeaways

• Be known
• Be different
• Be curious

For more full show notes, episodes and clips, please visit our website at 4under.ca/podcast

Most golf clubs are sitting on a goldmine of untapped efficiency — and AI is the secret weapon they've been missing. Clayton Elliott and Brad Milligan of AceCall.AI reveal how golf courses can leverage artificial intelligence to reduce staff burnout, elevate member experience, and stay ahead in a competitive industry locked in rapid transformation. If you're a front-line manager, club owner, or golf professional overwhelmed by tech confusion, this episode is your essential guide to adopting AI confidently and effectively.This isn’t about replacing your team — it’s about empowering them with smarter tools. Clayton and Brad share real-world insights from working with over 150 golf clubs, demonstrating how AI can streamline tee time bookings, conquer email overload, and automate routine tasks, freeing up staff to focus on what they love: golf and meaningful member interactions. They walk through the foundational steps of initial discovery, pain point analysis, and strategic implementation—showing you how to start small and scale confidently without risking service quality or culture. Discover concrete tactics like prompt engineering to unlock AI’s potential, learning how to guide these tools to work in harmony with your club’s unique operations. You'll break down core problems like missed phone calls that cost clubs millions annually, and how AI-powered voice agents can turn these costly mistakes into seamless service. Plus, hear about future innovations like autonomous AI agents capable of research, data analysis, and operational decision-making—freeing your team from tedious tasks and creating space for personal touches that win member loyalty.The stakes are higher than ever: in a world of macroeconomic shifts, staffing shortages, and tech-driven disruption, clubs that don’t adapt risk falling behind. But those who embrace AI now can create a resilient, efficient, and attractive workplace — drawing top talent, elevating member experiences, and transforming their club’s future. Clayton and Brad emphasize that AI isn’t just a productivity booster—it's a leadership and customer service revolution.Perfect for golf course operators, general managers, and industry leaders ready to navigate change with confidence, this episode will inspire you to think differently about technology. Whether you’re just starting or looking to refine your AI strategy, Clayton and Brad provide a clear pathway forward—keeping you from falling into the trap of “business as usual” and instead, pioneering the next era of golf industry excellence.Join us and start reimagining your club’s potential today—because the future of golf is AI-driven, and the opportunity is now.

For more information please visit our website: www.4under.ca/podcast