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Welcome to another episode of the Business Leaders of America Podcast. In this episode, I sit down with I sit down with Monica McKitterick-Smith, a Family Nurse Practitioner, entrepreneur, and the CEO of Impact Family Wellness. After more than a decade in traditional healthcare, Monica realized she wanted to build a different model, one that prioritized personal, connected care over rushed, insurance-driven visits. Starting with just $20,000 and a Craigslist exam table, she grew her first clinic into three thriving locations serving over 2,000 patients.

Monica also founded The DPC Formula, turning her experience into a roadmap to help other clinicians launch and scale their own Direct Primary Care practices. In this conversation, she shares the pivotal moment that pushed her to leave traditional healthcare, how Direct Primary Care is transforming patient and employer experiences, and what it really takes to build and grow a successful, patient-centered business. She also reflects on winning Season 18 of The Blox and offers actionable advice for clinicians and entrepreneurs ready to take bold steps.

If you’re interested in healthcare innovation, entrepreneurship, or scaling mission-driven businesses, this episode is full of insights you won’t want to miss.

Notable Awards and Recognitions

• Founder and CEO of Impact Family Wellness, a network of thriving Direct Primary Care clinics serving over 2,000 patients.

• Creator and principal coach of The DPC Formula, providing step-by-step guidance, courses, and resources for clinicians to launch and scale their own Direct Primary Care practices.

• Author of “DPC: Dream Job or Total Disaster” and creator of The DPC Launch Kit e-course, helping healthcare professionals navigate the complexities of starting a DPC clinic.

• Winner of Season 18 of The Blox, a national entrepreneurship competition recognizing innovative business leadership and growth.

• Over a decade of experience as a Family Nurse Practitioner, combining clinical expertise with entrepreneurial leadership to transform patient-centered care.

How to connect with Monica McKitterick-Smith

• https://www.linkedin.com/in/monicamckitterick/

• https://dpcformula.com/

• https://www.impactfamilywellness.com/

• https://www.linkedin.com/company/impact-family-wellness/

• https://www.instagram.com/impactfamilywellness/

• https://dpcformula.com/

• https://www.betablox.com/season/season-18

Show Notes

[1:42] Monica shares the pivotal moment that inspired her to leave traditional healthcare and launch Impact Family Wellness, ultimately leading to multiple successful DPC clinics and The DPC Formula.

[5:08] The early days of building her clinics with just $20K, sharing the mindset and determination that helped her overcome uncertainty and grow to serve over 2,000 patients.

[6:49] What Direct Primary Care is and how it’s transforming healthcare by restoring personal, connected relationships between providers and patients, benefiting both individuals and employers.

[12:38] What motivated her to create The DPC Formula, turning her own clinic success into a roadmap to help other clinicians build thriving Direct Primary Care practices.

[18:43] Monica reflects on winning Season 18 of The Blox, sharing how the experience shaped her approach to business, leadership, and entrepreneurial growth.

[23:23] How listeners can connect and learn more about Impact Family Wellness, The DPC Formula, and her book and course.

[24:42] Monica offers her top advice for clinicians and entrepreneurs looking to disrupt their industries and take that first bold step toward innovation and growth.

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