The Elite Agent Masterclass

Breaking the Mould | Dan Cohen on Leaving Corporate for Real Connection


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This week on The Elite Agent Masterclass, Jack is joined by Dan Cohen, founder of You, Me and Property — an agent redefining what “client care” really means in estate agency today.

With a background spanning Steve Gooch, Paul Carr, and a directorship through a management buyout, Dan shares an incredibly open and powerful conversation about what it takes to go from burnt out and misaligned… to building a values-led, client-first business rooted in relationships.

In this conversation, Dan shares:

🏡 How his earliest estate agency lessons came from sweeping the pavement and selling raffle tickets
 📈 What went wrong in his MBO experience — and the emotional cost of ignoring his gut
 🧠 Why “effort evidence” became the cornerstone of his brand (and results)
 🤝 How he builds freakishly strong relationships with clients who turn into friends
 📊 The balance between marketing for new business vs nurturing old clients
 💥 Why some agents stall after a few months and the mindset gap that separates top performers

This isn’t just another business origin story — it’s a candid look into the real mechanics of what it takes to serve your community, market homes properly, and stand out without shouting the loudest.

Dan also drops practical strategies on:

🛠 What to do when your portal listings aren’t getting traction
 🔁 How to turn your old client list into your future business pipeline
 📲 Blending old-school buyer hot boxes with new-school social media
 📣 Persistent consistency — why doing the work is only half of it
 🧭 Why pricing from fear is the downfall of most agents

Whether you’re new to agency, scaling your self-employed model, or trying to get back to basics in a tougher market — this episode is a practical masterclass in mindset, authenticity and sales process.

You, Me and Property isn’t just a brand — it’s a blueprint for agents who care about people more than just property.

📲 Subscribe now for weekly episodes to help you grow your business, your mindset, and your impact.

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The Elite Agent MasterclassBy The Elite Agent Masterclass