Episode two of the Beyond the Booth podcast outlines the long-standing stigma around rental exhibits — historically seen as lower quality — but explains how modern rentals have evolved to offer high-quality, customizable solutions. Host Brian Lanning and panelists Erin Clute and Roger Johnsen also break down the trade-offs of exhibit ownership, including hidden costs, maintenance, and lack of flexibility, alongside its benefits like brand consistency and staff familiarity. They also highlight a hybrid approach — combining rental and owned elements — as the most effective strategy for balancing cost efficiency, scalability, and brand impact across trade show programs.

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