As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about retargeting, and how partnering with customer service can lead to more connected customer journeys.

For the full transcript and additional insights, visit www.cdp.com.