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Being relevant – to the market and to consumers – is paramount
How a company responds to these changes and trends
For instance, Amazon, Uber and Netflix are classic examples of companies that combine these elements and embody the very face of digital disruption. Both platforms capitalize on new technologies and changing consumer habits, and both have significantly impacted traditional businesses and systems in their respective industries. Their disruptive presence – and rapid rise – forced established and entrenched companies to rethink their tried-and-true models.
Being relevant – to the market and to consumers – is paramount
How a company responds to these changes and trends
For instance, Amazon, Uber and Netflix are classic examples of companies that combine these elements and embody the very face of digital disruption. Both platforms capitalize on new technologies and changing consumer habits, and both have significantly impacted traditional businesses and systems in their respective industries. Their disruptive presence – and rapid rise – forced established and entrenched companies to rethink their tried-and-true models.